Top 10 Image Optimiser WordPress Plugins in 2023

Image optimization is crucial for any WordPress website, yet with the vast selection of plugins available it can be daunting finding the best options. In this post, we'll highlight the top image optimizer plugins based on features, performance, and value. Properly compressing and resizing images improves site speed, saves on hosting storage, and enhances SEO. We'll review the leading plugins that efficiently optimize images using a range of compression algorithms, smart logic, and cloud API integration. Whether you need basic compression or all-in-one optimization capabilities, there are excellent WordPress plugins available to suit different needs and budgets. Read on for the top recommendations to dramatically boost your image performance.

1. ShortPixel

ShortPixel is an all-in-one plugin that compresses images and converts them to next-gen formats like WebP. It has a host of optimization features like smart cropping, facial blurring, and more. ShortPixel also offers image CDN and lazy loading capabilities. With a free plan and affordable premium plans, ShortPixel is a great choice for most sites.

key features:

• Smart cropping

• Facial blurring

• WebP conversion

• CDN

• Lazy loading

• Free and paid plans

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2. EWWW Image Optimizer

EWWW Image Optimizer uses Google's powerful PageSpeed Insights API along with industry-leading compression tools. It automatically scales images for retina displays and optimizes images as you upload them. The plugin also lets you convert images to WebP format. With a free version and paid plans, EWWW Image Optimizer is incredibly fast and effective.

key features:

• PageSpeed Insights API

• Auto image optimization

• Retina display support

• WebP conversion

• Free and paid plans

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3. Imagify

Imagify is a lightweight but full-featured image optimizer plugin. It has effective lossless compression techniques and options to enable WebP conversion. Imagify's free version handles up to 25MB of images per month, while paid plans offer more features and credits. Overall, Imagify is easy to set up and delivers great optimization.

key features:

• Lightweight

• Lossless compression

• WebP conversion

• Free monthly quota

• Paid plans

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4. WP Smush

WP Smush is a popular basic compression and optimization tool from WPMU DEV. It strips hidden bulky metadata from images and uses smart lossless compression. WP Smush has a free version, a pro version for direct WordPress integration, and paid plans for unlimited use. It's one of the easiest image optimizers to get started with.

key features:

• Metadata removal

• Smart lossless compression

• Free and paid plans

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5. ShortPixel Adaptive Images

For serving perfectly sized images across devices, ShortPixel Adaptive Images automatically generates multiple versions of your images. It delivers images optimized for any viewing device, from smartphones to large screens. This makes sites load faster without manual image resizing. Free and paid versions are available.

key features:

• Automatically generates multiple image sizes

• Optimized for all devices

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6. TinyPNG

TinyPNG uses smart compression powered by the TinyPNG API to optimize JPEG and PNG images. It achieves compression ratios of 20-40% without affecting visual quality. TinyPNG is extremely simple to set up and configure. The free browser extensions make it easy to compress individual images as needed.

key features:

• Compression powered by TinyPNG API

• 20-40% reduction

• Browser Extensions

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7. Optimole

Optimole stands out by offering AI-based automatic image optimization along with features like lazy loading and WebP conversion. It also provides free cloud storage for your media library. The free version optimizes 500 images per month while paid plans enable unlimited optimization. Overall, Optimole is a top modern image optimizer.

key features:

• AI-powered optimization

• Lazy loading

• WebP conversion

• Free cloud storage

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Conclusion

Optimizing your WordPress images with a dedicated plugin should be a priority. It slashes page load times, boosts SEO, and cuts down on storage needs. The plugins covered in this post represent the top options available today. Try out the ones that suit your site and optimization needs best. Proper image optimization can work wonders for your WordPress site's performance and success.

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